Media SA research shows the correlation between Share of Search and market share Fofum’s Philip Cohen unpacks how search behaviour indicates brand momentum, and why marketers should treat Share of Search as both…MarkLives MEDIA20 May 2025
Media Carat’s “relentless focus on strategy” Graham Deneys and Lerina Bierman share how Carat’s people-first culture and tech-driven approach are setting the bar for media strategy…MarkLives MEDIA13 May 2025
Media Retail media networks: A double-edged sword for brands and retailers Here's how RMNs are impacting the balance of power and what it means for your marketing spend according to brands…MarkLives MEDIA6 May 2025
Media The rise of the Hermit Consumer They’re digital-first, values-driven, and redefining retail on their own terms. Here’s what makes them tick and how to connect.MarkLives MEDIA22 April 2025
Media MTN Ads wants to put first-party data in your hands Jason Probert unpacks MTN South Africa’s first-party data platform - and how it’s helping brands and publishers navigate a cookieless,…MarkLives MEDIA15 April 2025
Media Mediology: two decades of “creative media thinking” Ana Carrapichano reflects on Mediology's integrated approach and its next chapter — fostering strategic talent to tackle Africa's media challenges.MarkLives MEDIA8 April 2025
Media Kids aren’t social: How bans are impacting media spend Media experts on how to rethink your youth strategy.MarkLives MEDIA1 April 2025
Media Brand communication statistics: driving consumer purchases Not all brand messages break through — find out which channels grab attention and drive action.MarkLives MEDIA25 March 2025
Media The MediaShop’s recipe for agency success Dashni Vilakazi on The MediaShop: An independent, women-led agency driven by data, agility, and client-first excellence.MarkLives MEDIA18 March 2025
Media South Africa’s news media crisis: why advertisers must step up Senior news editors Adriaan Basson and Rob Rose on how ad spend shifts to big tech are threatening South Africa’s…MarkLives MEDIA11 March 2025