Media Does sustainability really shape the path to purchase? Local data shows how sustainability impacts what South Africans buy, where they shop, and who they stay loyal to.MarkLives MEDIA24 June 2025
Media Celia Collins of Publicis Media on future-fitting media agencies Revenue surged, strategy shifted, and the agency doubled down on agility, integration and African growth under her leadership.MarkLives MEDIA17 June 2025
Media Where to find media value in print news and magazines Circ data shows community and custom print outperform national news.MarkLives MEDIA10 June 2025
Media Why the local newspaper still drives sales New research shows local papers outperform digital on trust, engagement and sales, with 97% of readers acting on ads.MarkLives MEDIA3 June 2025
Media Spotlight on sponsorships – what really moves consumers? Insights from KLA on the impact of sponsorships in the market.MarkLives MEDIA27 May 2025
Media SA research shows the correlation between Share of Search and market share Fofum’s Philip Cohen unpacks how search behaviour indicates brand momentum, and why marketers should treat Share of Search as both…MarkLives MEDIA20 May 2025
Media Carat’s “relentless focus on strategy” Graham Deneys and Lerina Bierman share how Carat’s people-first culture and tech-driven approach are setting the bar for media strategy…MarkLives MEDIA13 May 2025
Media Retail media networks: A double-edged sword for brands and retailers Here's how RMNs are impacting the balance of power and what it means for your marketing spend according to brands…MarkLives MEDIA6 May 2025
Media The rise of the Hermit Consumer They’re digital-first, values-driven, and redefining retail on their own terms. Here’s what makes them tick and how to connect.MarkLives MEDIA22 April 2025
Media MTN Ads wants to put first-party data in your hands Jason Probert unpacks MTN South Africa’s first-party data platform - and how it’s helping brands and publishers navigate a cookieless,…MarkLives MEDIA15 April 2025