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How South Africans scroll

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By Rakhee Naik. Ask anyone how they feel about their social media use and you’ll likely get an admission before an…

The promise and reality of performance OOH 

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OOH is becoming more data led and accountable but better measurement doesn’t necessarily mean advertisers can attribute action to a…
creative differentiation and fatigue

Creative fatigue on high-demand platforms

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Creative differentiation is becoming harder, and more important, than ever.

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