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Profile picture of Publicis Media’s Ashish Williams

What’s next for Publicis Media?

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By Carey Finn. Ashish Williams on what it means to be a growth partner, using AI well, and the value…
Incremental reach

Are advertisers paying twice for the same reach?

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Media experts unpack the push for incremental reach, the limits of performance media and why better cross-platform measurement is key.

Paid media can’t repair a trust crisis

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By Charles Lee Mathews. There’s a product recall. The CEO is caught in a compromising situation. The numbers are dire.…

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