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Premium shopper or bargain hunter? South Africans are increasingly both

| Media | No Comments
New KLA analysis of YouGov data challenges the idea that premium and value shoppers are different audiences.
audio measurement

Radio: It’s time for one audio measurement framework

| Media | No Comments
By Charles Lee Mathews. Radio is under pressure to prove business results while relying on audience data that is now years…

Whose money is it? The turf war over creator budgets

| Media | No Comments
As creator marketing becomes a bigger part of media budgets, agencies are split over who should own the investment, how…

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