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Paid media can’t repair a trust crisis

| Media | No Comments
By Charles Lee Mathews. There’s a product recall. The CEO is caught in a compromising situation. The numbers are dire.…

Premium shopper or bargain hunter? South Africans are increasingly both

| Media | No Comments
New KLA analysis of YouGov data challenges the idea that premium and value shoppers are different audiences.
audio measurement

Radio: It’s time for one audio measurement framework

| Media | No Comments
By Charles Lee Mathews. Radio is under pressure to prove business results while relying on audience data that is now years…

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