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A graphic visual of the marketing funnel collapsing.

AI is collapsing the marketing funnel. So what’s the role of the brand?

| Media | No Comments
AI is changing how brands are discovered and recommended. Industry experts explain why brand strategy, trust and credibility have become…

ROI benchmarks for media: why CMOs are still guessing

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We ask industry experts whether meaningful ROI benchmarks even exist, and what brands should measure instead.
Loneliness behind likes social media attitudes

The loneliness behind the likes on social media

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New YouGov Profiles research shows South Africans are spending more time on social media, but also feeling more alienated. We…

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