New KLA analysis of YouGov data challenges the idea that premium and value shoppers are different audiences.
MarkLives MEDIA18 August 2026
As creator marketing becomes a bigger part of media budgets, agencies are split over who should own the investment, how…
MarkLives MEDIA4 August 2026
New KLA research suggests South Africans haven't rejected advertising, they're rejecting advertising that interrupts without adding value.
MarkLives MEDIA28 July 2026
Alphabet Soup managing director Nikki Lewin explains why independence still matters, how AI is changing media planning, and why agility…
MarkLives MEDIA21 July 2026
AI is changing how brands are discovered and recommended. Industry experts explain why brand strategy, trust and credibility have become…
MarkLives MEDIA14 July 2026
We ask industry experts whether meaningful ROI benchmarks even exist, and what brands should measure instead.
MarkLives MEDIA7 July 2026
New YouGov Profiles research shows South Africans are spending more time on social media, but also feeling more alienated. We…
MarkLives MEDIA30 June 2026
New research suggests consumers increasingly treat advertising as background noise. Industry leaders unpack the trust, relevance and cognitive overload challenges…
MarkLives MEDIA23 June 2026
Leading creatives explain why bad advertising wastes expensive airtime, and how better storytelling can make radio work harder.
MarkLives MEDIA17 June 2026
