Media The perils of overusing performance marketing Are you sacrificing long-term brand value for short-term sales? Media leaders weigh in on the risks of overusing performance marketing.MarkLives MEDIA4 February 2025
Media South African podcast statistics KLA presents the numbers behind the conversations.MarkLives MEDIA28 January 2025
Media Mike Sharman on viral marketing By Charles Lee Mathews. Viral marketing is the holy grail of consumer branding. A local expert on seeding organic word-of-mouth…MarkLives MEDIA21 January 2025
Media Pitch consultants on the major media account moves and trends By Carey Finn. Integration and cautiously optimistic budgets — industry leaders tell us what stood out, and where things are…MarkLives MEDIA14 January 2025
Media Absa and SPAR on media lessons learned in 2024 and 2025 By Charles Lee Mathews. Sadika Fakir and Keegan Alicks talk about the big lessons learned this year, and what trends…MarkLives MEDIA10 December 2024
Media Media agency view on 2024: the year that was, the year ahead Marketing leaders reveal the shift from efficiency to effectiveness in South Africa.MarkLives MEDIA3 December 2024
Media Revealed: How South Africans consume news KLA breaks down the latest numbers in South African news consumption, uncovering generational trends across all platforms.MarkLives MEDIA26 November 2024
Media Adland’s broken business model Agencies are locked out of the commercial insights they need. Industry leaders explain why brands must change.MarkLives MEDIA19 November 2024
Media #Interview: Kagiso Musi on building creative commerce agencies Meta Media’s group MD on media’s narrow view, digital, creativity, and transformation.MarkLives MEDIA12 November 2024
Media Key skills to succeed as a media planner or strategist — and how to develop them We find out what the hiring teams are looking for — and how these skills can be developed. MarkLives MEDIA5 November 2024