The editorial team behind MarkLives has launched a new weekly B2B newsletter zooming into the world of media strategy, planning and buying. Our intention is to replicate MarkLives’ success as a journalism driven trade news platform with content relevant to decision makers in the media space.
Focus audience:
– Media agency personnel
– Marketers and brand representatives overseeing media budgets
– Data and analytics experts active in the media space
– Channel owners (OOH, digital, TV, Radio, print) wishing to understand views and needs of strategists and buyers
– Creatives wishing to better understand media and where it fits into their own campaign planning
MarkLives MEDIA is birthed at a time that media, as an aspect of marketing, faces particular challenges, not least the commonisation of the world of media planning and buying, an ongoing skills shortage, change wrought by artificial intelligence (AI) and a deluge of data, in-housing and the reintegration of media into the creative agency world (and, as we will show in an upcoming edition, media agencies bringing in creative production beyond digital).
Maybe this is why readers asked us for a specialist edition of MarkLives relevant to the role of media in the marketing mix. It is a core marketing function that has, as Kagiso Musi tells it, forgotten the art of storytelling, especially its own.
As with MarkLives, we aim to create an independent narrative of the industry our readers can have faith in — be they in media agencies, client-side or suppliers to the media ecosystem. An editorial advisory board, consisting of senior industry professionals, will help ensure we deliver quality content that’s relevant and worthwhile.
So, a warm welcome to Ana Carrapichano (CEO at Mediology), Celia Collins (VP at Publicis Media), Gareth Cliff (CEO at The Real Network), Graham Deneys (CSO at dentsu Media Brands), Kagiso Musi (group MD at Meta Media), Jane Ashforth (digital director at Accenture Song), Marvin Kgasoane (group MD at Connect, part of M&C Saatchi Group South Africa), Merissa Himraj (CEO at Wavemaker) and Wayne Wilson (COO, media & tech at RAPT Creative) as board members.
Contact us:
