Media AI is collapsing the marketing funnel. So what’s the role of the brand? AI is changing how brands are discovered and recommended. Industry experts explain why brand strategy, trust and credibility have become…MarkLives MEDIA14 July 2026
Media ROI benchmarks for media: why CMOs are still guessing We ask industry experts whether meaningful ROI benchmarks even exist, and what brands should measure instead.MarkLives MEDIA7 July 2026
Media The loneliness behind the likes on social media New YouGov Profiles research shows South Africans are spending more time on social media, but also feeling more alienated. We…MarkLives MEDIA30 June 2026
Media Ad avoidance: Eight in 10 people avoid ads. Here’s why New research suggests consumers increasingly treat advertising as background noise. Industry leaders unpack the trust, relevance and cognitive overload challenges…MarkLives MEDIA23 June 2026
Media How to stop throwing your radio media spend in the air Leading creatives explain why bad advertising wastes expensive airtime, and how better storytelling can make radio work harder.MarkLives MEDIA17 June 2026
Media Green signals, red tape: ESG finds a slow footing in SA media Industry leaders say ESG is on the radar, but agreement on how to act is still a long way off.MarkLives MEDIA9 June 2026
Media Media talent drought: how agencies are responding Carat, Park Advertising, Publicis Media and Mediology unpack why experienced media planners are becoming harder to find.MarkLives MEDIA2 June 2026
Media The rise of South Africa’s value-and-quality consumer New data from KLA shows South Africans are becoming more price-conscious, while still willing to spend more when quality, trust…MarkLives MEDIA26 May 2026
Media Streaming media: from nice-to-have to a fixture in the media mix Experts unpack why streaming has moved from experimental spend to a core part of South African media plans.MarkLives MEDIA19 May 2026
Media For TFG Media, magazines are still hot off the press The publisher and its agency partner say audiences still make time for content that feels useful, trusted and easy to…MarkLives MEDIA12 May 2026