To really connect with its audience, TASTE sought out better cultural representation. The results: 20M+ monthly reach, 62% audience growth,…
MarkLives MEDIA7 October 2025
By Carey Finn. Martin MacGregor, the CEO of Connect talks attention frameworks, the agency’s growth, and why it’s a good…
MarkLives MEDIA23 September 2025
Experts say that when it comes to AI-driven search, visibility depends on content that trains the machine, not on pure…
MarkLives MEDIA16 September 2025
As generative tools replace search journeys with single answers, the old SEO playbook of keywords and clicks is losing ground.
MarkLives MEDIA9 September 2025
By Carey Finn. Paul Middleton, director of Ebony+Ivory, reflects on 45 years (and counting) at the agency. The young Paul…
MarkLives MEDIA4 September 2025
From Gen Z’s app-first travel bookings to Boomers’ in-store loyalties, data shows digital convenience appeals to all, but for very…
MarkLives MEDIA26 August 2025
Media experts comment on how marketing automation is eroding media skills and why human insight still matters.
MarkLives MEDIA19 August 2025
Industry leaders say marketing automation’s “black boxes” hide transparency and weaken strategic insight.
MarkLives MEDIA12 August 2025
Ryan Sauer of Redwood Analytics warns that marketers are misusing big data by overlooking the importance of structure and context,…
MarkLives MEDIA5 August 2025
