By Rakhee Naik. South Africans may share ad fatigue, but their expectations differ sharply by age. New research shows how Gen…
MarkLives MEDIA29 July 2025
Student Village's research into South Africa's 18-30 year olds reveals a generation that's financially savvy, digitally native, and transactional in…
MarkLives MEDIA15 July 2025
Agencies are learning to use predictive tools as guides, not gospel, and seeing better results for it.
MarkLives MEDIA8 July 2025
GroupM’s rebrand brings EssenceMediacom, Mindshare and Wavemaker under one structure, aiming to simplify, integrate and sharpen how teams work.
MarkLives MEDIA1 July 2025
Local data shows how sustainability impacts what South Africans buy, where they shop, and who they stay loyal to.
MarkLives MEDIA24 June 2025
Revenue surged, strategy shifted, and the agency doubled down on agility, integration and African growth under her leadership.
MarkLives MEDIA17 June 2025
New research shows local papers outperform digital on trust, engagement and sales, with 97% of readers acting on ads.
MarkLives MEDIA3 June 2025
