Media The impact of brand safety on news media Brands’ fear-driven ad policies are starving journalism. It’s time to rethink the cost.MarkLives MEDIA4 March 2025
Media South African generational retail marketing statistics Understanding South Africa's retail divide with Insights at KLA.MarkLives MEDIA25 February 2025
Media The attention hunger games Isla Prentis of Marketing Intelligence Hub on the fight to stay relevant in a fragmented, data-driven media world.MarkLives MEDIA18 February 2025
Media #AgencyLeaders 2024: Media Agency of the Year By Herman Manson. The MediaShop is, for the first time, the MarkLives #AgencyLeaders Media Agency of the Year. Our first…MarkLives MEDIA11 February 2025
Media The perils of overusing performance marketing Are you sacrificing long-term brand value for short-term sales? Media leaders weigh in on the risks of overusing performance marketing.MarkLives MEDIA4 February 2025
Media South African podcast statistics KLA presents the numbers behind the conversations.MarkLives MEDIA28 January 2025
Media Mike Sharman on viral marketing By Charles Lee Mathews. Viral marketing is the holy grail of consumer branding. A local expert on seeding organic word-of-mouth…MarkLives MEDIA21 January 2025
Media Pitch consultants on the major media account moves and trends By Carey Finn. Integration and cautiously optimistic budgets — industry leaders tell us what stood out, and where things are…MarkLives MEDIA14 January 2025
Media Absa and SPAR on media lessons learned in 2024 and 2025 By Charles Lee Mathews. Sadika Fakir and Keegan Alicks talk about the big lessons learned this year, and what trends…MarkLives MEDIA10 December 2024
Media Media agency view on 2024: the year that was, the year ahead Marketing leaders reveal the shift from efficiency to effectiveness in South Africa.MarkLives MEDIA3 December 2024