Duan Coetzee of Edison Media on nearly four decades of specialising in affluent audiences, premium brands, and the challenge of…
MarkLives MEDIA6 October 2026
OOH is becoming more data led and accountable but better measurement doesn’t necessarily mean advertisers can attribute action to a…
MarkLives MEDIA22 September 2026
Creative differentiation is becoming harder, and more important, than ever.
MarkLives MEDIA15 September 2026
By Carey Finn. Ashish Williams on what it means to be a growth partner, using AI well, and the value…
MarkLives MEDIA8 September 2026
Media experts unpack the push for incremental reach, the limits of performance media and why better cross-platform measurement is key.
MarkLives MEDIA1 September 2026
By Charles Lee Mathews. There’s a product recall. The CEO is caught in a compromising situation. The numbers are dire.…
MarkLives MEDIA25 August 2026
New KLA analysis of YouGov data challenges the idea that premium and value shoppers are different audiences.
MarkLives MEDIA18 August 2026
By Charles Lee Mathews. Radio is under pressure to prove business results while relying on audience data that is now years…
MarkLives MEDIA11 August 2026
As creator marketing becomes a bigger part of media budgets, agencies are split over who should own the investment, how…
MarkLives MEDIA4 August 2026
