Ad fraud costs billions, and blockchain could fix it. But agencies, publishers, and advertisers can't agree on how to work…
MarkLives MEDIA11 November 2025
By Rakhee Naik. Sport is one of the few things that connects South Africans across age and background. How we…
MarkLives MEDIA28 October 2025
Experts on sport’s growing role in sustaining South Africa’s media ecosystem, from sponsorship storytelling to long-term revenue models built around…
MarkLives MEDIA14 October 2025
To really connect with its audience, TASTE sought out better cultural representation. The results: 20M+ monthly reach, 62% audience growth,…
MarkLives MEDIA7 October 2025
71% say ads influence purchases — here’s the catch .South Africans still look to advertising when deciding what to buy,…
MarkLives MEDIA30 September 2025
By Carey Finn. Martin MacGregor, the CEO of Connect talks attention frameworks, the agency’s growth, and why it’s a good…
MarkLives MEDIA23 September 2025
Experts say that when it comes to AI-driven search, visibility depends on content that trains the machine, not on pure…
MarkLives MEDIA16 September 2025
As generative tools replace search journeys with single answers, the old SEO playbook of keywords and clicks is losing ground.
MarkLives MEDIA9 September 2025
