New KLA research suggests South Africans haven't rejected advertising, they're rejecting advertising that interrupts without adding value.
MarkLives MEDIA28 July 2026
AI is changing how brands are discovered and recommended. Industry experts explain why brand strategy, trust and credibility have become…
MarkLives MEDIA14 July 2026
We ask industry experts whether meaningful ROI benchmarks even exist, and what brands should measure instead.
MarkLives MEDIA7 July 2026
New YouGov Profiles research shows South Africans are spending more time on social media, but also feeling more alienated. We…
MarkLives MEDIA30 June 2026
New research suggests consumers increasingly treat advertising as background noise. Industry leaders unpack the trust, relevance and cognitive overload challenges…
MarkLives MEDIA23 June 2026
Leading creatives explain why bad advertising wastes expensive airtime, and how better storytelling can make radio work harder.
MarkLives MEDIA17 June 2026
Industry leaders say ESG is on the radar, but agreement on how to act is still a long way off.
MarkLives MEDIA9 June 2026
Carat, Park Advertising, Publicis Media and Mediology unpack why experienced media planners are becoming harder to find.
MarkLives MEDIA2 June 2026
New data from KLA shows South Africans are becoming more price-conscious, while still willing to spend more when quality, trust…
MarkLives MEDIA26 May 2026
