New KLA research suggests South Africans haven't rejected advertising, they're rejecting advertising that interrupts without adding value.
MarkLives MEDIA28 July 2026
New data from KLA shows South Africans are becoming more price-conscious, while still willing to spend more when quality, trust…
MarkLives MEDIA26 May 2026
KLA data shows billboard trust is stronger among older, male and middle-income audiences, and links to higher engagement across channels.
MarkLives MEDIA21 April 2026
KLA research shows digital burnout and data anxiety are pushing South Africans toward real-world brand experiences, opening new opportunities for…
MarkLives MEDIA31 March 2026
Fresh data from YouGov Profiles and KLA reveals what drives loyalty in South Africa, why some programmes stick, and how…
MarkLives MEDIA25 November 2025
From Gen Z’s app-first travel bookings to Boomers’ in-store loyalties, data shows digital convenience appeals to all, but for very…
MarkLives MEDIA26 August 2025
By Rakhee Naik. South Africans may share ad fatigue, but their expectations differ sharply by age. New research shows how Gen…
MarkLives MEDIA29 July 2025
