Ryan Sauer Archives – MarkLives Media - Unlocking Media's Creative Edge

Media

ROI benchmarks for media: why CMOs are still guessing

We ask industry experts whether meaningful ROI benchmarks even exist, and what brands should measure instead.

MarkLives MEDIA7 July 2026

Media

Conscious uncoupling: Why brands are splitting from media agencies

Industry leaders outline a shift toward in-house strategy and accountability, with agencies brought in for expertise, audits and complex execution.

MarkLives MEDIA17 February 2026

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Media

Big data, small thinking. How an industry obsession with numbers misses the point

Ryan Sauer of Redwood Analytics warns that marketers are misusing big data by overlooking the importance of structure and context,…

MarkLives MEDIA5 August 2025

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