retail media Archives – MarkLives Media - Unlocking Media's Creative Edge

Media

Here's how RMNs are impacting the balance of power and what it means for your marketing spend according to brands…

Media

Isla Prentis of Marketing Intelligence Hub on the fight to stay relevant in a fragmented, data-driven media world.

MarkLives MEDIA18 February 2025

Media

Fragmented metrics restrict growth and investment in the sector.

MarkLives MEDIA3 September 2024

Media

How data, technology and innovation create a customer-centric flywheel that powers retail media networks.