radio advertising Archives – MarkLives Media - Unlocking Media's Creative Edge

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Leading creatives explain why bad advertising wastes expensive airtime, and how better storytelling can make radio work harder.

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South African radio is relying more heavily on first-party data as measurement changes. Grant Nash and Gagasi FM’s DJ Kesaris…

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71% say ads influence purchases — here’s the catch .South Africans still look to advertising when deciding what to buy,…

MarkLives MEDIA30 September 2025