Alphabet Soup managing director Nikki Lewin explains why independence still matters, how AI is changing media planning, and why agility…
MarkLives MEDIA21 July 2026
Experts unpack why streaming has moved from experimental spend to a core part of South African media plans.
MarkLives MEDIA19 May 2026
In the second part of this article series, experts shed light on how attention, culture and smarter measurement are reshaping…
MarkLives MEDIA10 February 2026
By Carey Finn. Paul Middleton, director of Ebony+Ivory, reflects on 45 years (and counting) at the agency. The young Paul…
MarkLives MEDIA4 September 2025
By Rakhee Naik. South Africans may share ad fatigue, but their expectations differ sharply by age. New research shows how Gen…
MarkLives MEDIA29 July 2025
Agencies are learning to use predictive tools as guides, not gospel, and seeing better results for it.
MarkLives MEDIA8 July 2025
Graham Deneys and Lerina Bierman share how Carat’s people-first culture and tech-driven approach are setting the bar for media strategy…
MarkLives MEDIA13 May 2025
