Industry leaders outline a shift toward in-house strategy and accountability, with agencies brought in for expertise, audits and complex execution.
MarkLives MEDIA17 February 2026
By Carey Finn. Paul Middleton, director of Ebony+Ivory, reflects on 45 years (and counting) at the agency. The young Paul…
MarkLives MEDIA4 September 2025
Agencies are learning to use predictive tools as guides, not gospel, and seeing better results for it.
MarkLives MEDIA8 July 2025
New research shows local papers outperform digital on trust, engagement and sales, with 97% of readers acting on ads.
MarkLives MEDIA3 June 2025
