Media AI is collapsing the marketing funnel. So what’s the role of the brand? AI is changing how brands are discovered and recommended. Industry experts explain why brand strategy, trust and credibility have become…MarkLives MEDIA14 July 2026
Media South African consumer attitudes to advertising 2025 71% say ads influence purchases — here’s the catch .South Africans still look to advertising when deciding what to buy,…MarkLives MEDIA30 September 2025
Media The impact of brand safety on news media Brands’ fear-driven ad policies are starving journalism. It’s time to rethink the cost.MarkLives MEDIA4 March 2025
Media The perils of overusing performance marketing Are you sacrificing long-term brand value for short-term sales? Media leaders weigh in on the risks of overusing performance marketing.MarkLives MEDIA4 February 2025
Media Pitch consultants on the major media account moves and trends By Carey Finn. Integration and cautiously optimistic budgets — industry leaders tell us what stood out, and where things are…MarkLives MEDIA14 January 2025
Media Media agency view on 2024: the year that was, the year ahead Marketing leaders reveal the shift from efficiency to effectiveness in South Africa.MarkLives MEDIA3 December 2024
Media Adland’s broken business model Agencies are locked out of the commercial insights they need. Industry leaders explain why brands must change.MarkLives MEDIA19 November 2024