New KLA research suggests South Africans haven't rejected advertising, they're rejecting advertising that interrupts without adding value.
MarkLives MEDIA28 July 2026
New data from KLA shows South Africans are becoming more price-conscious, while still willing to spend more when quality, trust…
MarkLives MEDIA26 May 2026
KLA data shows billboard trust is stronger among older, male and middle-income audiences, and links to higher engagement across channels.
MarkLives MEDIA21 April 2026
KLA research shows digital burnout and data anxiety are pushing South Africans toward real-world brand experiences, opening new opportunities for…
MarkLives MEDIA31 March 2026
KLA’s recent study finds South Africans love cooking, order takeout regularly, and eat very differently depending on income and health.
MarkLives MEDIA24 February 2026
