first-party data Archives – MarkLives Media - Unlocking Media's Creative Edge

Media

Nick Grubb, Kagiso Connect CEO, on expansion into insurance, lifestyle and data.

Media

Media24's Nerisa Coetzee on how they're bringing advertising, content marketing and data together into a single commercial engine designed to…

Media

South African radio is relying more heavily on first-party data as measurement changes. Grant Nash and Gagasi FM’s DJ Kesaris…

Media

Jason Probert unpacks MTN South Africa’s first-party data platform - and how it’s helping brands and publishers navigate a cookieless,…

Media

Media experts on how to rethink your youth strategy.

Media

Fragmented metrics restrict growth and investment in the sector.

MarkLives MEDIA3 September 2024