first-party data Archives – MarkLives Media - Unlocking Media's Creative Edge

Black and white portrait of Jason Probert of MTN Ads

Media

MTN Ads wants to put first-party data in your hands

Jason Probert unpacks MTN South Africa’s first-party data platform - and how it’s helping brands and publishers navigate a cookieless,…

MarkLives MEDIA15 April 2025

Media

Kids aren’t social: How bans are impacting media spend

Media experts on how to rethink your youth strategy.

MarkLives MEDIA1 April 2025

Graphic of a storefront with logos of Takealot, Amazon, and Checkers Sixty60

Media

Adland calls for retail media standardisation

Fragmented metrics restrict growth and investment in the sector.

MarkLives MEDIA3 September 2024

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