creative strategy Archives – MarkLives Media - Unlocking Media's Creative Edge

A LEGO minifigure in business attire sits at a miniature office desk with a computer monitor, depicting a workplace scene. The LEGO figurine has a grimace on its face.

Media

Adland’s broken business model

Agencies are locked out of the commercial insights they need. Industry leaders explain why brands must change.

MarkLives MEDIA19 November 2024

Image of RAPT founder Garreth van Vuuren and a microphone representing podcasting

Media

RAPT’s media play rethinks the agency model

This move follows the launch of RAPT Commerce, a bold new partnership positioned as the informal markets’ answer to Shoprite’s…

MarkLives MEDIA29 October 2024

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