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Media SA research shows the correlation between Share of Search and market share Fofum’s Philip Cohen unpacks how search behaviour indicates brand momentum, and why marketers should treat Share of Search as both…MarkLives MEDIA20 May 2025
Media Retail media networks: A double-edged sword for brands and retailers Here's how RMNs are impacting the balance of power and what it means for your marketing spend according to brands…MarkLives MEDIA6 May 2025
Media The attention hunger games Isla Prentis of Marketing Intelligence Hub on the fight to stay relevant in a fragmented, data-driven media world.MarkLives MEDIA18 February 2025
Media Guide to justifying media investment, for clients Actionable insights from media and marketing leaders at Discovery, GroupM, and RAPT on budget justification and ROI.MarkLives MEDIA22 October 2024