Audience targeting Archives – MarkLives Media - Unlocking Media's Creative Edge

Black and white portrait of Jason Probert of MTN Ads

Media

MTN Ads wants to put first-party data in your hands

Jason Probert unpacks MTN South Africa’s first-party data platform - and how it’s helping brands and publishers navigate a cookieless,…

MarkLives MEDIA15 April 2025

Checkers Sixty60 bike with SA Rugby branding and a delivery person holding a trophy in front of Cape Town's table mountain

Media

Sport: why does it still score big media budgets?

Real-time engagement and captive audiences advertisers can't ignore.

MarkLives MEDIA10 September 2024

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