KLA data shows billboard trust is stronger among older, male and middle-income audiences, and links to higher engagement across channels.
MarkLives MEDIA21 April 2026
By Rakhee Naik. South Africans may share ad fatigue, but their expectations differ sharply by age. New research shows how Gen…
MarkLives MEDIA29 July 2025
Graham Deneys and Lerina Bierman share how Carat’s people-first culture and tech-driven approach are setting the bar for media strategy…
MarkLives MEDIA13 May 2025
We find out what the hiring teams are looking for — and how these skills can be developed.
MarkLives MEDIA5 November 2024
