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Media

Media agency view on 2024: the year that was, the year ahead

Marketing leaders reveal the shift from efficiency to effectiveness in South Africa.

MarkLives MEDIA3 December 2024

A LEGO minifigure in business attire sits at a miniature office desk with a computer monitor, depicting a workplace scene. The LEGO figurine has a grimace on its face.

Media

Adland’s broken business model

Agencies are locked out of the commercial insights they need. Industry leaders explain why brands must change.

MarkLives MEDIA19 November 2024

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