Media Ad avoidance: Eight in 10 people avoid ads. Here’s why New research suggests consumers increasingly treat advertising as background noise. Industry leaders unpack the trust, relevance and cognitive overload challenges…MarkLives MEDIA23 June 2026
Media Murder, mystery and marketing: Why brands are chasing SA’s true crime audiences True crime is pulling in deeply engaged audiences. Experts point out that for brands it’s a space where context and…MarkLives MEDIA5 May 2026
Media Can South Africa’s youth rewire local media business models? As the old economics of media start to break down, new opportunities are opening for youth-led media ventures, but there…MarkLives MEDIA10 March 2026
Media South African consumer attitudes to advertising 2025 71% say ads influence purchases — here’s the catch .South Africans still look to advertising when deciding what to buy,…MarkLives MEDIA30 September 2025
Media South Africa’s news media crisis: why advertisers must step up Senior news editors Adriaan Basson and Rob Rose on how ad spend shifts to big tech are threatening South Africa’s…MarkLives MEDIA11 March 2025
Media The impact of brand safety on news media Brands’ fear-driven ad policies are starving journalism. It’s time to rethink the cost.MarkLives MEDIA4 March 2025
Media Adland’s broken business model Agencies are locked out of the commercial insights they need. Industry leaders explain why brands must change.MarkLives MEDIA19 November 2024