adtech Archives – MarkLives Media - Unlocking Media's Creative Edge

Predictive analytics - experts weigh in

Media

From guesswork to guidance: inside the rise of predictive media buying

Agencies are learning to use predictive tools as guides, not gospel, and seeing better results for it.

MarkLives MEDIA8 July 2025

Media

Retail media networks: A double-edged sword for brands and retailers

Here's how RMNs are impacting the balance of power and what it means for your marketing spend according to brands…

MarkLives MEDIA6 May 2025

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