Programmatic advertising Archives – MarkLives Media - Unlocking Media's Creative Edge

Media

Blockchain could end ad fraud. Why isn’t anyone using it?

Ad fraud costs billions, and blockchain could fix it. But agencies, publishers, and advertisers can't agree on how to work…

MarkLives MEDIA11 November 2025

Marketing automation

Media

Efficiency over everything? The hidden costs of marketing automation

Industry leaders say marketing automation’s “black boxes” hide transparency and weaken strategic insight.

MarkLives MEDIA12 August 2025

Predictive analytics - experts weigh in

Media

From guesswork to guidance: inside the rise of predictive media buying

Agencies are learning to use predictive tools as guides, not gospel, and seeing better results for it.

MarkLives MEDIA8 July 2025

Illustration of a robot holding a bidding paddle

Media

AI & programmatic advertising: Tips for media planners

Media experts on how marketers can improve programmatic strategies using AI and machine learning.

MarkLives MEDIA23 July 2024

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