True crime is pulling in deeply engaged audiences. Experts point out that for brands it’s a space where context and…
MarkLives MEDIA5 May 2026
Industry leaders outline a shift toward in-house strategy and accountability, with agencies brought in for expertise, audits and complex execution.
MarkLives MEDIA17 February 2026
By Carey Finn. Martin MacGregor, the CEO of Connect talks attention frameworks, the agency’s growth, and why it’s a good…
MarkLives MEDIA23 September 2025
Media experts comment on how marketing automation is eroding media skills and why human insight still matters.
MarkLives MEDIA19 August 2025
Industry leaders say marketing automation’s “black boxes” hide transparency and weaken strategic insight.
MarkLives MEDIA12 August 2025
Ryan Sauer of Redwood Analytics warns that marketers are misusing big data by overlooking the importance of structure and context,…
MarkLives MEDIA5 August 2025
Managing director Julio Rodrigues on the agency’s evolution from media buying to strategic powerhouse.
MarkLives MEDIA22 July 2025
Revenue surged, strategy shifted, and the agency doubled down on agility, integration and African growth under her leadership.
MarkLives MEDIA17 June 2025
Ana Carrapichano reflects on Mediology's integrated approach and its next chapter — fostering strategic talent to tackle Africa's media challenges.
MarkLives MEDIA8 April 2025
