Media Creative fatigue on high-demand platforms Creative differentiation is becoming harder, and more important, than ever.MarkLives MEDIA15 September 2026
Media Are advertisers paying twice for the same reach? Media experts unpack the push for incremental reach, the limits of performance media and why better cross-platform measurement is key.MarkLives MEDIA1 September 2026
Media Paid media can’t repair a trust crisis By Charles Lee Mathews. There’s a product recall. The CEO is caught in a compromising situation. The numbers are dire.…MarkLives MEDIA25 August 2026
Media Murder, mystery and marketing: Why brands are chasing SA’s true crime audiences True crime is pulling in deeply engaged audiences. Experts point out that for brands it’s a space where context and…MarkLives MEDIA5 May 2026
Media Bruce Whitfield on News24: A business show focused on what’s working in South Africa Bruce Whitfield’s new News24 show focuses on the people building businesses and driving South Africa’s economy.MarkLives MEDIA24 March 2026
Media Conscious uncoupling: Why brands are splitting from media agencies Industry leaders outline a shift toward in-house strategy and accountability, with agencies brought in for expertise, audits and complex execution.MarkLives MEDIA17 February 2026
Media Connect CEO Martin MacGregor on redefining reach By Carey Finn. Martin MacGregor, the CEO of Connect talks attention frameworks, the agency’s growth, and why it’s a good…MarkLives MEDIA23 September 2025
Media Between craft and code: the human dilemma in AI-driven marketing automation Media experts comment on how marketing automation is eroding media skills and why human insight still matters.MarkLives MEDIA19 August 2025
Media Efficiency over everything? The hidden costs of marketing automation Industry leaders say marketing automation’s “black boxes” hide transparency and weaken strategic insight.MarkLives MEDIA12 August 2025
Media Big data, small thinking. How an industry obsession with numbers misses the point Ryan Sauer of Redwood Analytics warns that marketers are misusing big data by overlooking the importance of structure and context,…MarkLives MEDIA5 August 2025