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Alphabet Soup on independence and industry evolution

| Media | No Comments
Alphabet Soup managing director Nikki Lewin explains why independence still matters, how AI is changing media planning, and why agility…
A graphic visual of the marketing funnel collapsing.

AI is collapsing the marketing funnel. So what’s the role of the brand?

| Media | No Comments
AI is changing how brands are discovered and recommended. Industry experts explain why brand strategy, trust and credibility have become…

ROI benchmarks for media: why CMOs are still guessing

| Media | No Comments
We ask industry experts whether meaningful ROI benchmarks even exist, and what brands should measure instead.

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