By Carey Finn. Paul Middleton, director of Ebony+Ivory, reflects on 45 years (and counting) at the agency. The young Paul…
MarkLives MEDIA4 September 2025
Media experts comment on how marketing automation is eroding media skills and why human insight still matters.
MarkLives MEDIA19 August 2025
Industry leaders say marketing automation’s “black boxes” hide transparency and weaken strategic insight.
MarkLives MEDIA12 August 2025
Ryan Sauer of Redwood Analytics warns that marketers are misusing big data by overlooking the importance of structure and context,…
MarkLives MEDIA5 August 2025
By Rakhee Naik. South Africans may share ad fatigue, but their expectations differ sharply by age. New research shows how Gen…
MarkLives MEDIA29 July 2025
Managing director Julio Rodrigues on the agency’s evolution from media buying to strategic powerhouse.
MarkLives MEDIA22 July 2025
Student Village's research into South Africa's 18-30 year olds reveals a generation that's financially savvy, digitally native, and transactional in…
MarkLives MEDIA15 July 2025
Agencies are learning to use predictive tools as guides, not gospel, and seeing better results for it.
MarkLives MEDIA8 July 2025
GroupM’s rebrand brings EssenceMediacom, Mindshare and Wavemaker under one structure, aiming to simplify, integrate and sharpen how teams work.
MarkLives MEDIA1 July 2025
