By MarkLives. The editorial team behind MarkLives is launching a new weekly B2B newsletter, zooming into the world of media strategy, planning and buying, on 2 July 2024. This follows our audience research at the end of 2023 in which our readers requested more specialised content relevant to the role of media in the marketing mix.
Our objective with MarkLives MEDIA is to create a journalism- and insight-driven newsletter relevant to media strategists, planners, clients and creative professionals wishing to gain regular insight into this industry, and wanting to read about innovation in the sector and the people and agencies driving it.
The creative power of media
We’ll be looking at how creative agencies may better align with their media counterparts, what marketers think about how their media budgets get spent, diving into the world of analytics and consumer data, and asking industry insiders what drives great media strategy.
The new weekly newsletter will be managed by the team responsible for MarkLives, which has established itself as an influential must-read in the marketing and advertising sectors. We wish to replicate our ethos of being an essential component of the ad sector’s infrastructure for the media agency sector.
As with MarkLives, our intention is to build value and learning opportunities with every edition. We aim to create an independent narrative of the industry our readers can have faith in — be they in media agencies, on client side or as suppliers to the media ecosystem. An editorial advisory board, consisting of senior industry professionals, will help ensure we deliver quality content that’s relevant and worthwhile.
Free every Tuesday
Our target audience will be made up of professionals working in media agencies; marketers and brand representatives overseeing media budgets; data and analytics experts active in the media space; channel owners wishing to understand views and needs of strategists and buyers; and creatives wishing to better understand media and where it fits into their own campaign planning.
The long-form newsletter will be free and arrive in your inbox every Tuesday morning. Subscribe now to MarkLives MEDIA — it will only take a moment.
