ROI Archives – MarkLives Media - Unlocking Media's Creative Edge

Marketing metrics

Media

CMOs, bridge the gap! The media metrics that matter most to the C-Suite (Part 2)

In the second part of this article series, experts shed light on how attention, culture and smarter measurement are reshaping…

MarkLives MEDIA10 February 2026

Portrait of Dashni Vilikazi

Media

The MediaShop’s recipe for agency success

Dashni Vilakazi on The MediaShop: An independent, women-led agency driven by data, agility, and client-first excellence.

MarkLives MEDIA18 March 2025

Man looking at whiteboard with red text

Media

Save your media strategy by transforming CX

How bad customer experiences destroy good media strategies, and how to fix it.

MarkLives MEDIA8 October 2024

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