Media Connect CEO Martin MacGregor on redefining reach By Carey Finn. Martin MacGregor, the CEO of Connect talks attention frameworks, the agency’s growth, and why it’s a good…MarkLives MEDIA23 September 2025
Media Between craft and code: the human dilemma in AI-driven marketing automation Media experts comment on how marketing automation is eroding media skills and why human insight still matters.MarkLives MEDIA19 August 2025
Media Efficiency over everything? The hidden costs of marketing automation Industry leaders say marketing automation’s “black boxes” hide transparency and weaken strategic insight.MarkLives MEDIA12 August 2025
Media Big data, small thinking. How an industry obsession with numbers misses the point Ryan Sauer of Redwood Analytics warns that marketers are misusing big data by overlooking the importance of structure and context,…MarkLives MEDIA5 August 2025
Media “We just continue to evolve” – Julio Rodrigues on OMD Managing director Julio Rodrigues on the agency’s evolution from media buying to strategic powerhouse.MarkLives MEDIA22 July 2025
Media Celia Collins of Publicis Media on future-fitting media agencies Revenue surged, strategy shifted, and the agency doubled down on agility, integration and African growth under her leadership.MarkLives MEDIA17 June 2025
Media Mediology: two decades of “creative media thinking” Ana Carrapichano reflects on Mediology's integrated approach and its next chapter — fostering strategic talent to tackle Africa's media challenges.MarkLives MEDIA8 April 2025
Media Kids aren’t social: How bans are impacting media spend Media experts on how to rethink your youth strategy.MarkLives MEDIA1 April 2025
Media Brand communication statistics: driving consumer purchases Not all brand messages break through — find out which channels grab attention and drive action.MarkLives MEDIA25 March 2025
Media Pitch consultants on the major media account moves and trends By Carey Finn. Integration and cautiously optimistic budgets — industry leaders tell us what stood out, and where things are…MarkLives MEDIA14 January 2025