data-driven marketing Archives – MarkLives Media - Unlocking Media's Creative Edge

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Media

Big data, small thinking. How an industry obsession with numbers misses the point

Ryan Sauer of Redwood Analytics warns that marketers are misusing big data by overlooking the importance of structure and context,…

MarkLives MEDIA5 August 2025

Predictive analytics - experts weigh in

Media

From guesswork to guidance: inside the rise of predictive media buying

Agencies are learning to use predictive tools as guides, not gospel, and seeing better results for it.

MarkLives MEDIA8 July 2025

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