artificial intelligence Archives – MarkLives Media - Unlocking Media's Creative Edge

Media

What’s next for Publicis Media?

By Carey Finn. Ashish Williams on what it means to be a growth partner, using AI well, and the value…

MarkLives MEDIA8 September 2026

A graphic visual of the marketing funnel collapsing.

Media

AI is collapsing the marketing funnel. So what’s the role of the brand?

AI is changing how brands are discovered and recommended. Industry experts explain why brand strategy, trust and credibility have become…

MarkLives MEDIA14 July 2026

Predictive analytics - experts weigh in

Media

From guesswork to guidance: inside the rise of predictive media buying

Agencies are learning to use predictive tools as guides, not gospel, and seeing better results for it.

MarkLives MEDIA8 July 2025

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