advertising effectiveness Archives – MarkLives Media - Unlocking Media's Creative Edge

Local newspapers

Media

Why the local newspaper still drives sales

New research shows local papers outperform digital on trust, engagement and sales, with 97% of readers acting on ads.

MarkLives MEDIA3 June 2025

A LEGO minifigure in business attire sits at a miniature office desk with a computer monitor, depicting a workplace scene. The LEGO figurine has a grimace on its face.

Media

Adland’s broken business model

Agencies are locked out of the commercial insights they need. Industry leaders explain why brands must change.

MarkLives MEDIA19 November 2024

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