Media The rise of South Africa’s value-and-quality consumer New data from KLA shows South Africans are becoming more price-conscious, while still willing to spend more when quality, trust…MarkLives MEDIA26 May 2026
Media Streaming media: from nice-to-have to a fixture in the media mix Experts unpack why streaming has moved from experimental spend to a core part of South African media plans.MarkLives MEDIA19 May 2026
Media For TFG Media, magazines are still hot off the press The publisher and its agency partner say audiences still make time for content that feels useful, trusted and easy to…MarkLives MEDIA12 May 2026
Media Murder, mystery and marketing: Why brands are chasing SA’s true crime audiences True crime is pulling in deeply engaged audiences. Experts point out that for brands it’s a space where context and…MarkLives MEDIA5 May 2026
Media Outdoor advertising: who trusts it — and what that says about SA consumers KLA data shows billboard trust is stronger among older, male and middle-income audiences, and links to higher engagement across channels.MarkLives MEDIA21 April 2026
Media WhatsApp: where marketing becomes conversation We speak to industry experts about how brands are using WhatsApp to drive conversion and build stronger customer relationships.MarkLives MEDIA14 April 2026
Media Kagiso Connect builds beyond radio Nick Grubb, Kagiso Connect CEO, on expansion into insurance, lifestyle and data.MarkLives MEDIA7 April 2026
Media Digital burnout in South Africa fuels rise of experiential marketing KLA research shows digital burnout and data anxiety are pushing South Africans toward real-world brand experiences, opening new opportunities for…MarkLives MEDIA31 March 2026
Media Bruce Whitfield on News24: A business show focused on what’s working in South Africa Bruce Whitfield’s new News24 show focuses on the people building businesses and driving South Africa’s economy.MarkLives MEDIA24 March 2026
Media Media24’s shift toward performance-led publishing Media24's Nerisa Coetzee on how they're bringing advertising, content marketing and data together into a single commercial engine designed to…MarkLives MEDIA17 March 2026